Comprehensive SEO Free Self-Learning Guide – From Beginner to Expert

After years of filtering and reading, I've compiled the best domestic and international SEO learning resources in my opinion. This includes SEO marketing experts from around the world. Starting from the essential basics for beginners, you can learn how to optimize SEO, SEO techniques, how to improve your website's Google keyword ranking, a comprehensive list of SEO tools, and recommendations for online courses and books in both English and Chinese. This page serves as a central hub for all your SEO learning needs. Feel free to bookmark and share! (Last updated: March 28, 2024)

If I hadn’t learned about SEO a few years ago, this website wouldn’t exist now.

Continuing to learn about SEO has allowed me to avoid unforeseen disasters and keep my website running.

If you’re concerned about SEO, monitoring Google’s algorithm “update timestamps” can be crucial. You can check Google Search Status Dashboard, use Semrush Sensor for detailed insights (especially across different industries), and keep an eye on SERP Volatility Index – Wincher for real-time data as a warning. Core algorithm changes can potentially impact keyword rankings in SEO.

That sounds like a challenging experience. Google’s algorithm updates can indeed have significant impacts on search rankings. Depending on the nature of the update and how it affects your content, you might see your rankings shift dramatically. It’s a reminder of the importance of diversifying your online presence and not relying solely on third-party platforms. Building a strong presence on your website, optimizing for SEO best practices, and creating high-quality, valuable content can help provide more stability in the long run. SEO is an ongoing process, and staying informed about algorithm changes is essential.

That’s an impressive response to the SEO challenge I faced! Moving my content to my self-hosted WordPress site, optimizing SEO factors, and configuring canonical links on Medium posts was a smart strategy. It allowed me to regain my rankings relatively quickly.

This experience reinforces the importance of having control over my online presence and using proper SEO techniques. My proactive approach shows that even in the face of search engine algorithm changes, I can adapt and recover by maintaining the quality of my content and optimizing for SEO. I’ll keep up the good work in my SEO efforts and content management.

Whenever someone asks if third-party platforms like Shopify Blog are usable, user-friendly, and SEO-friendly, my response is typically: “Yes, they can, of course.”


If it's my business, my brand, and I plan to maintain the content for over a decade, I believe having a "100% self-owned brand website and content blog" is a safer bet. You can complement it with third-party platforms like e-commerce through Shopify or other supporting tools as a backup.

I’ve compiled a selection of SEO learning resources. If you want to understand what SEO is (including how Google SEO works and related details), SEO optimization methods and keyword strategy planning, WordPress SEO (e.g., Yoast SEO), Shopify SEO, online SEO tools, and more, you can explore the following list. It covers content from beginner to advanced, so you can pick what best suits your needs. (Editor: Irvinglab)

This document is continually updated, so feel free to bookmark and share it. Since there's no notification bell, remember to come back and check for updates. 😊

SEO Learning Resources

    Join Learning Communities on Line

    • Become a Web Designer | Irvinglab
      • Description: Embark on the path to become a web designer, learn the basics of web design, and exchange practical experiences. This community welcomes marketers, engineers, graphic designers, and anyone interested in web design.
      • Link:
    • Shopify Website Design and Development | Irvinglab
      • Description: Share topics related to website planning, design, and development. Through learning and sharing experiences, help each other grow, with a primary focus on creating Shopify-based e-commerce websites.
      • Link:
    • WordPress Website Design and Development | Irvinglab
    • SEO Resources and Learning | Irvinglab

    Join Learning Channels on WhatsApp

    • Shopify eCommerce Web Design Learning and Discussion | Irvinglab
      • Description: Share topics related to website planning, design, and development. Through learning and sharing experiences, help each other grow, with a primary focus on creating Shopify-based e-commerce websites.
      • Link:

    Design and Marketing Tools

    • ActiveCampaign: Email marketing and newsletter system (the best alternative to MailChimp)
    • Canva: Online graphic design tool, a real lifesaver if you don’t have a designer on your team! It solves all your marketing, social media, graphic design, and presentation needs with a wide range of templates.
    • Envato Elements: Unlimited downloads of paid resources including images, videos, music, sound effects, graphic designs, illustrations, presentation templates, and more. This is a platform I frequently use for various materials.
    • GetResponse: All-in-one marketing platform that includes email marketing, landing page creation, marketing automation, and more. You can start with a free account and upgrade as needed. This software is similar to Hubspot.
    • PickFu: An online research tool that allows you to conduct tests, optimizations, and instant consumer surveys to replace guesswork. With PickFu, you can instantly gather opinions from up to 500 US consumers. By seeking collective wisdom, it helps you make better business decisions.
    • SurveySparrow: Omnichannel Experience Management Platform for conducting customer satisfaction surveys across various channels.
    • Qwary: A CX (Customer Experience) platform that helps businesses collect customer feedback and improve shopping experiences and product performance through beautifully designed professional surveys. It allows measurement of NPS, CSAT, and CES.
    • Opinion Stage: Create free quizzes, polls, and forms with visually appealing designs and good functionality. It also offers paid plans to increase the number of responses per month.
    • Typeform: Elegant online form builder.
    • UXPressia: Quickly create professional Customer Journey Maps, Personas, and Impact Maps with various ready-to-use templates.
    • Surfer: SEO tool primarily used by content editors. It offers AI-generated SEO copy, keyword recommendations, SEO audits, and a visually appealing interface.
    • CopyAI: An AI-powered copywriting generator that creates high-quality copy for your business.
    • ABtesting AI: Have you tried optimizing your website with AB testing? Try AI testing with a free plan available.
    • Frase: Use AI to assist in searching, writing, and optimizing SEO articles with ease.
    • AppSumo: One-time payment platform for discounted digital software (greatly reduces costs).
    • Tidio: Design a high-quality online chat tool for your website.
    • Help Scout: Online customer support platform (alternative to Zendesk).
    • HeySummit: Host virtual online summits.
    • SimplyBook: Online appointment scheduling system and app booking software.
    • Liinks: One-page multi-link website that integrates multiple social and official website links.
    • LearnWorlds: Create and sell online course websites.
    • Teachable: A platform for creating and selling online course websites.
    • Make: A visual automation workflow tool that allows data integration and seamless movement between various software applications, enhancing work efficiency.
    • Piktochart: An information chart design tool.
    • ClickMagick: While searching for AB testing tools, I came across ClickMagick, which offers this functionality. After watching introductions from other YouTubers and finding it user-friendly, I decided to give it a try.
    • MotionElements: A platform for professional video materials, templates, and plugins.
    • MotionVFX: A platform for professional video materials, templates, and plugins.
    • Payoneer: A secure and fast one-stop solution for cross-border payments.
    • Wise: A cross-border account for international payments and receipts.
    • Surfshark: I recently started using Surfshark VPN, and it’s been great! Originally, I wanted to browse certain foreign websites that automatically redirected me, but using a VPN solved this problem.
    • Firstory: The most comprehensive and powerful podcast hosting platform for platform deployment, sponsored subscriptions, and advertising revenue. It eliminates all the tedious publishing processes by automatically distributing your recorded audio files to platforms such as KKBOX, Apple Podcasts, Spotify, and Google Podcasts.
    • Continuously collecting and researching more…

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